It’s fair to say that the use of data and analytics had a lot to do with President Barack Obama’s win in 2008 and again in 2012. Jim Messina, Obama’s campaign manager, is credited with insisting on driving the campaign with data. A 100-person data science team utilized a combination of parallel processing, analytic database […]
Each year close to 1,000 adolescents leave the foster care system in New York City without a strong support system to help them navigate the adult world of housing, education, employment and health care. The transition into adulthood can be especially difficult without a strong family network, leading to higher rates of homelessness, incarceration and […]
The 2015 Data+ Editors’ Choice Awards honorees, which include PayPal, Zulily, DirecTV and National Grid, are mining data to make fast business decisions, measure risk, create efficiencies and more. Editor’s Note: Chosen by a panel of Computerworld editors, these 19 organizations are discovering valuable insights in their data streams, using analytics to solve vexing business […]
Strata Hadoop World San Jose is over. But debates about big data are only heating up. Last week’s Strata Hadoop World drew a predictable crowd with some surprise features. Like most tech industry affairs, it has its admirers and detractors. I spoke with attendees on both sides and have summarized the two prevailing perspectives. Read […]
Download Now A recent IDG study explores how cloud analytics can unleash the power of big data. According to 76% of the IT and business leaders surveyed, cloud analytics is arguably the best way to traverse big data initiatives. It all comes down to deriving the most value from data in the shortest time. And […]
Download Now A recent IDG study reveals the need to augment Hadoop with data management tools to quickly and fully extract the value of big data. This infographic gives you an at-a-glance look into promise and pitfalls of Hadoop—from the challenges to the solutions.
As this ComputerWorld article discusses, there’s significant power in predictive analytics. However, using predictive analytics to drive web behavior only scratches the surface. In order to realize its potential, we need to find better ways to apply predictive analytics to our relationship management practices.
CMO Council’s Liz Miller on research about how organizations are using analytics to improve how they engage with mobile customers. Read the report.